HYBE establishes local corporation for optimistic strategic expansion into the Latin American Music market

HYBE is making a full-fledged entry into the Latin American music market by establishing a local corporation.

On the 13th, HYBE announced that it would establish the Mexican-based corporation ‘HYBE Latin America.’ This corporation will serve as a hub for entering the Latin market, developing new artists, and creating content for the  label’s artistes.

HYBE Latin America plans to concurrently engage in artist management and the discovery and nurturing of new talents. To achieve this, the company intends to recruit top-tier producers, establish a Training & Development (T&D) system, and create an Artist & Repertoire (A&R) system tailored to the local market. In the long term, the company is considering integrating proven business methodologies from K-pop into the Latin genre.

Isaac Lee, a well-known figure in the Latin content market, joins as the Chairman of the Board of HYBE Latin America. Isaac Lee, founder of Exile Content, is recognized as an authority in the Latin content market and previously served as Chief Content Officer for Univision Communications and Televisa, the world’s largest Spanish-language content television channel.

With Isaac Lee’s appointment, HYBE Latin America and Exile Content are expected to build a comprehensive partnership. As the bridge between HYBE Latin America and Exile Content, Isaac Lee, as Chairman, is expected to contribute to content production optimized for the Latin market and the formation of partnerships with global media companies.

Before its official launch, HYBE Latin America acquired Exile Music, a label under Exile Content, to expedite its presence in the Latin market. Exile Music has been involved in various businesses, including recording, music publishing, artist management, and concert planning.

As of 2022, the size of the Latin American album and music market is estimated to be $1.3 billion. This represents a growth of 26.4% compared to the previous year. Considering that the global album and music market increased by 9% during the same period, the rapid growth of the Latin market is evident.

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