LE BON, The ‘Hermès’ of Toothpaste, collaborates with Actress Park Ju-hyun for a photoshoot
- By: joyce.editor
- 3 weeks ago
On the 31st of last month, Esquire Korea revealed the collaboration campaign photoshoot featuring LE BON Toothpaste and actress Park Ju-hyun.
Park Ju-hyun has established herself as an actress in the Netflix series “Extracurricular” and the MBC drama “CHIP-IN.”
In this photoshoot, Park Ju-hyun exuded a unique chemistry with her distinctive smile, which perfectly matched the premium status of LE BON Toothpaste.
Netizens who saw the photoshoot reacted warmly, saying, “Both the toothpaste and the actress are so beautiful,” and “I’ve never seen such a luxurious toothpaste ad before.”
LE BON, which has garnered fame for its unbelievable luxury toothpaste ad, has been ranked No. 1 in the toothpaste category at prestigious French department stores like LE BON Marche and Samaritaine. It is also well-known as a luxury toothpaste brand at other premium department stores like Printemps and Galeries Lafayette.
Furthermore, upon its official domestic launch, LE BON presented an upgraded formula that is customized for Korean standards.
The product has been praised as a perfect toothpaste that encompasses “taste, scent, and safety.” It uses fragrances imported directly from Grasse in the South of France, the global capital of perfume, and has even been approved by the Korean Food and Drug Administration for its teeth-whitening effects.
Currently, LE BON Toothpaste, a leading player in the premium dental care market, is available for a special promotion during the Olive Young September Sale.