NewJeans reveals the visual concept of a ballerina for their new album
- By: Nat.O
- 3 months ago
The group NewJeans has transformed into elegant ballerinas, igniting anticipation for their comeback.
On the 28th, NewJeans released the photos for their mini 2nd album ‘Get Up’ at midnight (KST).
NewJeans showcased their graceful and pure charms with chiffon costumes reminiscent of ballerinas and ballet shoes. Each member revealed their individuality with different hair decorations while coming together to create visual synergy.
Since their debut, NewJeans has garnered attention with fresh promotional strategies and unique creative concepts. There is also high anticipation for their new album. The music video teaser for their title track “ASAP” reached the number one spot on YouTube’s worldwide trending list immediately after its release on the previous day (27th). The transformed blond look of NewJeans and the dreamy sound captivated global fans’ eyes and ears.
As of 8 a.m. on the 28th (KST), the teaser has surpassed 3.25 million views on YouTube, making it the number one popular rising video on Korean YouTube. It also reached the fourth spot in the largest pop market, the United States. Additionally, it showed great popularity in North and Central America, including Canada, Mexico, Peru, Chile, and Argentina. Moreover, it entered the top rankings of popular rising videos in over 20 countries/regions worldwide, including Europe and Southeast Asia, proving NewJeans’ global influence.
NewJeans will make their comeback on July 21st with their mini 2nd album ‘Get Up’. The album includes triple title tracks “Super Shy,” “ETA,” and “Cool With You,” as well as “New Jeans,” “Get Up,” “ASAP,” totaling six songs.
NewJeans has produced music videos for all six songs on the album. In addition to collaborations with global brands like “Powerpuff Girls,” there are also surprise guest appearances that exceed expectations.
Prior to the album release, NewJeans will hold their first fan meeting, “Bunnies Camp,” at the SK Olympic Handball Stadium in Songpa-gu, Seoul, on July 1st and 2nd. They will also pre-release the music and music video for “Super Shy” and “New Jeans” on the 7th of the same month.