SEVENTEEN has released an apology statement after deleting a teaser video for their new song

On the 24th, SEVENTEEN’s agency, Pledis Entertainment, posted on their official channel, “SEVENTEEN released a teaser video for their 11th mini-album ‘SEVENTEENTH HEAVEN’ promotion content with a Beijing version,” and continued, “However, after the video was released, we received feedback from fans that there was a lack of cultural understanding and respect for the Great Wall of China, so we promptly deleted it.”

They went on to say, “We apologize for any inconvenience to our fans and will pay more careful attention in the future.”

Previously, SEVENTEEN had released teaser videos for their new song set against various backgrounds in different locations around the world, with the content featuring camomile flowers. The Beijing version of the teaser video was set against the backdrop of the Great Wall of China, but some Chinese fans raised issues with the teaser.

In China, there is sensitivity regarding shooting and production that involves cultural heritage sites such as the Great Wall, and SEVENTEEN is believed to have accepted this feedback and subsequently deleted the video.

SEVENTEEN will release their 11th mini-album, ‘SEVENTEENTH HEAVEN,’ on October 23rd.

Below is the full statement from Pledis Entertainment:

Hello,

This is Pledis Entertainment.

We would like to provide information regarding SEVENTEEN’s 11th mini-album ‘SEVENTEENTH HEAVEN’ Beijing teaser video.

On September 23rd, at 2:14 PM local time in China, we released the teaser video for ‘SEVENTEEN RIGHT HERE’ Beijing version, one of the promotional contents for Seventeen’s 11th mini-album ‘SEVENTEENTH HEAVEN.’

The Beijing version was produced with content featuring camomile flowers set against the backdrop of the Great Wall of China, a representative cultural heritage site symbolizing China. However, after the video was released, we received feedback from fans that there was a lack of cultural understanding and respect for the Great Wall of China.

In response to this feedback, we promptly deleted the Beijing version of the video. We apologize for any inconvenience caused to our fans and will pay more careful attention in the future.

We will make efforts to create content that can be enjoyed by fans from various countries and regions with diverse cultural backgrounds in the future.

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