Fierce competition for the Rookie of the Year Award is expected at the end of 2023.

With the emergence of a series of ‘million-selling’ 5th generation boy groups, fierce competition for the Rookie of the Year Award is expected at the end of 2023.

This year saw a flurry of debuts from large boy groups for Rookie of the Year Award. Based on the support of large entertainment companies and a solid fandom, they are showing off their power by producing amazing results as soon as they debut.

First, the project group ZEROBASEONE, which debuted last July, is considered a strong candidate for the award. ZEROBASEONE, which was formed through Mnet’s audition variety show ”Boys Planet” that ended in April, showed its power by entering the Gocheok Sky Dome just one month after its debut, and the global fandom formed through the program continued even after its debut.

In addition, the debut album ”Youth in the Shade” recorded 1.24 million copies on the day of release and 1.82 million copies in the first week of release, and the second mini album ”Melting Point”, released on the 6th, also sold 1.45 million copies on the day of release. It achieved a double million seller just 4 months after its debut. In addition, because of this, they have earned the title of the first K-pop group to become million-sellers on the day of release for two consecutive albums, so they are predicted to be a ”zero” candidate for the Rookie of the Year award.

RIIZE, a rookie from SM Entertainment who debuted last September, is acting as a counterpart. As SM is a boy group launched 7 years after NCT, RIIZE showed the firepower of the fandom by exceeding 1 million followers in 4 days after opening an official social networking service (SNS) account, setting the fastest record for a K-pop group. .

Afterwards, they emerged as a ‘monster rookie’ with their debut album ‘’Get a Guitar’’, recording 1.03 million copies in pre-orders and 1.01 million copies in initial sales. The title song of the same name is still consistently loved on major music charts at home and abroad, and the new song ”Talk Saxy” released on the 27th of last month also topped the iTunes Top Song Chart, No. 1 on the AWA Real-Time Trending Chart in Japan, and QQ Music in China and Korea. It boasted global popularity by ranking first on the music weekly charts. Accordingly, a full-fledged upward trend is predicted by signing a contract with Sony Music Entertainment, a large record label in the United States.

BOYNEXTDOOR, the first boy group under HYBE’s label KOZ Entertainment, Fantasy Boys, formed through MBC’s audition program ”Boys’ Fantasy – After School Excitement 2”, and FNC Entertainment’s rookie group AMPERSAND ONE are also aiming for the Rookie of the Year Award.

BOYNEXTDOOR, which debuted last May, followed the lead of leader Zico and was loved by the public based on its unique free-spirited and friendly image and solid skills. They showed growth by entering the US Billboard main album chart ‘Billboard 200’ with their 1st mini album ‘’WHY..’’ released last September.

Fantasy Boys went through a difficult time due to the withdrawal of Yoo Jun-won, the member ranked first in the final rankings, but based on the program’s fandom, the group is actively working, with the challenge content of their debut song ‘New Tomorrow’ released last September receiving a great response. AMPERSAND ONE also attracted attention from the news of its debut as Na Kamden, Brian, and Choi Ji-ho, who participated in ‘’Boys Planet’’, were included. At the debut album ”AMPERSAND ONE” showcase held on the 15th, they showed their greed for the Rookie of the Year award and predicted their rapid progress.

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