March 2024 Singer brand reputation rankings revealed: Lim Young Woong tops the list

According to the singer brand reputation analysis for March 2024, the top three positions were occupied by Lim Young Woong, LE SSERAFIM, and Bibi, respectively.

According to the Korea Corporate Reputation Research Institute, a total of 98,012,844 singer brand big data were analyzed from February 23, 2024, to March 23, 2024, focusing on consumer brand participation, media, communication, and community analysis. This showed a 0.91% increase compared to February’s 97,128,315 data.

Lim Young Woong, who ranked first, recorded a brand reputation index of 6,958,810 with participation index 1,470,345, media index 2,302,364, communication index 1,682,026, and community index 1,504,075. This marks a 37.68% increase compared to February’s 5,054,444.

LE SSERAFIM ranked second, with a brand reputation index of 4,755,472, comprising participation index 964,829, media index 1,968,728, communication index 863,389, and community index 958,526. This indicates a 127.38% increase compared to February’s 2,091,418.

Bibi ranked third with a brand reputation index of 4,518,031, consisting of participation index 872,966, media index 965,091, communication index 1,437,161, and community index 1,242,813.

Fourth place went to IU, and fifth place was taken by Taeyeon.

Korea Corporate Reputation Research Institute President Koo Chang-hwan said, “Lim Young Woong, with his strong fandom community, dominates in music and advertisements, securing the first place. LE SSERAFIM, with significant achievements in global activities, takes second place. Bibi, who creates various consumption patterns as a nightgang member, ranks third. IU and Taeyeon rank fourth and fifth, respectively.”

Source