BTS tops September Boy Group brand reputation rankings, followed by SEVENTEEN and NCT

In the September Boy Group Brand Reputation rankings, BTS has secured the top spot, followed by SEVENTEEN in second place and NCT in third.

The Korea Corporate Reputation Research Institute conducted the study from 9 August to 9 September, 2023. The research analyzed big data for boy groups through metrics such as consumer engagement, media score, communication score, and community score. Compared to the 57,141,655 pieces of big data collected last August, there was a 7.77% increase.

BTS, received a brand reputation score of 7,785,449, marking an 18.97% rise from their last month’s score of 6,543,983.

SEVENTEEN, ranked third with a score of 4,041,162.

Ku Chang-hwan, Director of the Korea Corporate Reputation Research Institute, analyzed, “In link analysis for BTS, words like ‘intense,’ ‘appear,’ and ‘donate’ were highly ranked. Keywords like ‘Jungkook,’ ‘V,’ and ‘Jimin‘ also scored high. The positivity ratio for BTS was at 93.04%.

In related news, BTS members Jin and J-Hope are currently serving their mandatory military service, while the rest of the members are engaged in individual activities.

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